Canapitsit Customs is a new company branding project that evolved during the project. Originally, we branded CC as a lighthearted summer vibe brand. As their end product shifted toward a professional end user and workload moved towards composites engineering, we pivoted the brand as well.
CC was established with bright gradients and splashy graphics, but has settled into a distinctly marine focused professional direction. The white knockout that we use across web, print, and digital allows for maximum flexibility of the photography and brand mark while still feeling less coorperate.