Kimber is an old company with a clear style in terms of product and creative. We saw this new pistol as an opportunity to make the brand feel more modern and appeal to a new audience. The all metal frame, striker fired, Evo series hung it's hat on Kimber's historic reliability and craftsmanship. In the world of plastic carry pistols, this was an opportunity to showcase a truly beautiful pistol in a clean, modern way.

​

Each of the 4 varriations got it's own set of supporting digital ads that circulated at the same time as the print ads were hitting the shelf.