Norma Precision Ammunition already has an established global name, with a stellar reputation to back it. Since they are still new to the US market, they needed a brand defining campaign to help solidify their image and messaging.
F/10 created the Best Parts Campaign, that focused exclusively on Norma's legacy of innovation and legendary quality. The high impact print and digital creative utilized the existing product silos, as well as the long running "Now It's Up To You" brand position. The print and digital ad creative now spans 6 product lines and continues to expand.
F/10 has also produced several inline ads that were not part of a larger campaign. As with all of our creative, all assets (including photography) were concepted, designed, and produced by our team.