BRANDING

LEAD

FAUCET

TACTICAL

Fall 2019

Lead Faucet Tactical already had a strong identity, but needed help visualizing it. We worked with LFT to give them a unique style that worked with existing assets and then deployed it across print and digital.

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Their motto "Everything is a rehearsal for something" is the backbone of the brand voice. Quiet, confident, un-apologetically professional. Ultimately we created a complete brand guide, media kit, and other supporting deliverables that all maintain the brand equity and give them a foundation to more forward from.