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F10_WebHeader gatorz
Gatorz_Brand_Book_Working
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F10_WebHeader gatorz
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BRAND BUILDING
GATORZ
Summer 2021
Rebrand for Gatorz Eyewear + new advertising campaign.
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Gatorz was struggling to find a distinct visual language that could position them in a complicated and multi-faced market. Using existing photo assets, F/10 built a new brand and brand book in parallel with an updated product positioning campaign.
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